If you are reading this post, you've likely encountered one of
Harriet Klausner's 28,000+ Amazon reviews. You may have seen statistics
about how many books a day she'd have to be reading, to post that many
reviews, or maybe you've tried to crunch the numbers yourself. You may
also have noticed a number of Hattie's reviews appearing on, or even
BEFORE the books' release dates. No one is convinced that Hattie has
actually read all of the books she's supposedly reviewing. And many
people have speculated that she receives free advance review copies from
publishers.
But have you ever wondered what she DOES
with all those books after she "reviews" them? I have maybe 750 books
in my condo, and they take up six full-size bookcases and one half-size
bookcase. 28,000 books is more than 37 times the number of books I
own. And if one of her books takes up about the same amount of space as
one of mine does, that's over 240 bookcases. (And that's not counting
the books she says she doesn't review because she can't give them four
or five stars!) She doesn't keep the books. She sells them.
I'm not the first person to have said that. But I wanted to dig a little deeper. I wanted proof. And I found it.
Right
now, we're going to take a little detour into Hattie's personal life.
Why? Because her fraud is so brazen that it took me less than fifteen
minutes to figure out where she's selling a lot of the books she's
receiving free from publishers. The trail really grew warm when I
started piecing together details she's shared about herself online.
Hattie has always been open about the fact that she currently resides in
Georgia. She's also mentioned her husband Stan and that she has a son
in her profiles on some of the umpteen-million review sites she
frequents. Well, just look at any free people search site and you can
find her address. You actually find three people with the same address
and the last name "Klausner." We know Stan, and we know Hattie, so the
Eric who also shows up must be her son. On a few review websites she
participates in,
she mentions that her son was born the same day the Three Mile Island meltdown started. That allows us to pinpoint an exact birth date for him: March 28, 1979.
Now,
think for a moment about how people choose usernames online. Often
they involve first names, initials, birth years, etc. So imagine my
utter shock and surprise (that's supposed to be sarcastic, folks) to
find a half.com user in Georgia (Atlanta area) called
eric_k1979,
who was selling lots and lots of books. Who has over 7,500 eBay
feedback ratings. (Edit July 2015: Harriet's half.com account has changed usernames to
eric_k1948.) I could go on, but you get the idea. But I wanted to
investigate further. So I started checking the titles eric_k1979 had
for sale against Hattie's reviews on Amazon. Here's a table compiled
from the listings as of October 4, 2012:
| Title |
Author |
HK Amazon Review Date |
Release Date |
| The Darling Dahlias and the Confederate
Rose |
Albert, Susan Wittig |
9/4/12 |
9/4/12 |
| The Dangers of Proximal Alphabets |
Alcott, Kathleen |
9/11/12 |
9/11/12 |
| Fall from Grace |
Arthurson, Wayne |
none |
8/7/12 |
| How a Lady Weds a Rogue |
Ashe, Katharine |
none |
9/25/12 |
| Desire the Night |
Ashley, Amanda |
9/4/12 |
9/1/12 |
| Miss Dimple Rallies to the Cause : A
Mystery |
Ballard, Mignon F. |
11/22/11 |
11/22/11 |
| The Fireman Who Loved Me |
Bernard, Jennifer |
4/24/12 |
4/24/12 |
| Bloodline |
Billingham, Mark |
7/11/12 |
7/14/11 |
| Hearts of Darkness |
Brady, Kira |
8/7/12 |
8/7/12 |
| Past Continuous |
Breese, K. Ryer |
11/8/11 |
11/8/11 |
| Perilous Pleasures No. 3 |
Brown, Jenny |
3/27/12 |
3/27/12 |
| The Zurich Conspiracy |
Calonego, Bernadette |
6/19/12 |
6/19/12 |
| Termination Orders |
Camargo, Caio |
none |
10/2/12 |
| Gustav Gloom and the People Taker |
Castro, Adam-Troy |
8/16/12 |
8/16/12 |
| The Tyrant |
Chessex, Jacques |
4/9/12 |
4/10/12 |
| An Autobiography |
Christie, Agatha |
11/22/11 |
11/22/11 |
| Have You Seen Marie? |
Cisneros, Sandra |
10/2/12 |
10/2/12 |
| Heaven Should Fall |
Coleman, Rebecca |
9/25/12 |
9/25/12 |
| When the Night |
Comencini, Cristina |
4/24/12 |
4/24/12 |
| Micro |
Crichton, Michael |
9/25/12 |
9/25/12 |
| Other Eyes |
D'Amato, Barbara |
1/22/11 |
1/18/11 |
| Close Enough to Touch |
Dahl, Victoria |
8/28/12 |
8/28/12 |
| Falling Together : A Novel |
De Los Santos, Marisa |
10/5/11 |
10/4/11 |
| The Mirrored World : A Novel |
Dean, Debra |
9/20/12 |
8/28/12 |
| First, Best and Only |
Delinsky, Barbara |
none |
3/1/12 |
| Me, You |
DeLuca, Erri |
11/8/11 |
11/1/11 |
| Where the Trail Ends : American Tapestries |
Dobson, Melanie |
9/21/12 |
10/1/12 |
| Loose Cannon : The Tom Kelly Novels |
Drake, David |
7/1/11 |
7/5/11 |
| In for a Ruble No. 2 |
Duffy, David |
9/14/12 |
7/17/12 |
| Spycatcher |
Dunn, Matthew |
8/9/11 |
8/9/11 |
| Sentinels: Tiger Bound 142 |
Durgin, Doranna |
7/24/12 |
7/24/12 |
| The King's Damsel |
Emerson, Kate |
8/7/12 |
8/7/12 |
| The Devil Delivered and Other Tales |
Erikson, Steven |
6/19/12 |
6/19/12 |
| Homesick |
Fernando, Roshi |
7/17/12 |
7/17/12 |
| Darkwater |
Fisher, Catherine |
9/27/12 |
9/27/12 |
| Saving Ruth |
Fishman, Zoe |
5/1/12 |
5/1/12 |
| Can't Stop Loving You |
Ford, Bette |
1/31/12 |
1/31/12 |
| Ranchero |
Gavin, Rick |
10/2/12 |
10/2/12 |
| Hideout |
George, Kathleen |
6/19/12 |
6/19/12 |
| The Vampire Dimitri |
Gleason, Colleen |
4/18/11 |
4/19/11 |
| The Vampire Narcise |
Gleason, Colleen |
5/27/11 |
5/24/11 |
| A Cold Day in Paradise : An Alex Mcknight
Novel No. 1 |
Hamilton, Steve |
5/22/12 |
5/22/12 |
| Finding Mercy |
Harper, Karen |
* |
10/16/12 |
| Speechless |
Harrington, Hannah |
8/28/12 |
8/28/12 |
| Dead by Midnight |
Hart, Carolyn G. |
4/1/11 |
3/29/11 |
| Rest for the Wicked No. 20 |
Hart, Ellen |
10/2/12 |
10/2/12 |
| Forever Werewolf/Moon Kissed |
Hauf, Michele |
9/18/12 |
9/18/12 |
| Vacation with a Vampire : Stay Vivi and
the Vampire Island Vacation 139 |
Hauf, Michele |
6/18/12 |
6/19/12 |
| Queen of Kings |
Headley, Maria Dahvana |
5/10/12 |
5/1/12 |
| A Long Way from You |
Heasley, Gwendolyn |
6/5/12 |
6/5/12 |
| The Dark Earl |
Henley, Virginia |
9/8/11 |
9/6/11 |
| The Last Four Things |
Hoffman, Paul |
none |
8/4/11 |
| Autumn Winds |
Hubbard, Charlotte |
9/5/12 |
9/4/12 |
| My Lord Vampire |
Ivy, Alexandra |
2/28/12 |
3/1/12 |
| Practically Wicked |
Johnson, Alissa |
10/2/12 |
10/2/12 |
| Detroit Breakdown |
Johnson, D.E. |
9/4/12 |
9/4/12 |
| Shifting Plains |
Johnson, Jean |
11/7/09 |
11/3/09 |
| Measure of Darkness |
Jordan, Chris |
11/15/11 |
11/15/11 |
| Invisible Murder |
Kaaberbol, Lene |
10/2/12 |
10/2/12 |
| The Investigation of Ariel Warning |
Kalich, Robert |
4/27/12 |
4/19/12 |
| Fire Kissed |
Kellison, Erin |
none |
7/3/12 |
| Countdown: H Hour |
Kratman, Tom |
none |
7/31/12 |
| Earthblood and Other Stories |
Laumer, Keith |
none |
1/31/12 |
| Imperium |
Laumer, Keith |
none |
7/31/12 |
| The Lost Artist |
Lukasik, Gail |
9/23/12 |
6/6/12 |
| Dragon's Curse 140 |
Lynn, Denise |
6/19/12 |
6/19/12 |
| The Vampire Combat Manual : A Guide to
Fighting the Bloodthirsty Undead |
Ma, Roger |
none |
10/2/12 |
| Lifting the Wheel of Karma : A Tormented
Boy Embarks on a Profound Journey of Extraordinary Healling and Enlightenment |
Magid, Paul H. |
9/14/12 |
9/23/12 |
| The Mermaid Collector |
Marks, Erika |
10/2/12 |
10/2/12 |
| Paradise City : A Joe Gunther Novel |
Mayor, Archer |
10/2/12 |
10/2/12 |
| The Formula for Murder |
McCleary, Carol |
7/17/12 |
7/17/12 |
| Goodnight Tweetheart |
Medeiros, Teresa |
12/16/10 |
12/14/10 |
| The Slayer |
Meyers, Theresa |
4/1/12 |
4/3/12 |
| The Messenger |
Miller, Stephen |
7/31/12 |
7/31/12 |
| Om Love |
Minot, George |
8/14/12 |
8/14/12 |
| Merge / Disciple : Two Short Novels from
Crosstown to Oblivion |
Mosley, Walter |
10/2/12 |
10/2/12 |
| The Book of the Night No. 3 of 3 |
North, Pearl |
9/4/12 |
9/4/12 |
| Ice and Shadow |
Norton, Andre |
8/7/12 |
8/7/12 |
| The Lincoln Conspiracy : A Novel |
O'Brien, Timothy L. |
9/18/12 |
9/18/12 |
| Sacrifice Fly |
O'Mara, Tim |
none |
10/16/12 |
| Strange Flesh |
Olson, Michael |
4/3/12 |
4/3/12 |
| Silent House |
Pamuk, Orhan |
10/8/12 |
10/9/12 |
| Dark Shadows : Angelique's Descent |
Parker, Lara |
5/16/12 |
4/10/12 |
| Dark Shadows : The Salem Branch |
Parker, Lara |
7/12/06 |
7/11/06 |
| Supernatural: Rite of Passage |
Passarella, John |
8/14/12 |
8/14/12 |
| Melt into You |
Plumley, Lisa |
5/1/12 |
5/1/12 |
| Hellbox |
Pronzini, Bill |
7/10/12 |
7/3/12 |
| The Wreckage : A Thriller |
Robotham, Michael |
6/18/11 |
6/16/11 |
| Season for Surrender |
Romain, Theresa |
10/2/12 |
10/2/12 |
| A Woman's Heart |
Ross, JoAnn |
none |
9/25/12 |
| Triple Crossing |
Rotella, Sebastian |
8/8/11 |
8/10/11 |
| Confessions of an Angry Girl |
Rozett, Louise |
9/12/12 |
8/28/12 |
| A Kingdom Divided : Empire of the Moghul 2 |
Rutherford, Alex |
7/9/11 |
7/5/11 |
| Nerve |
Ryan, Jeanne |
9/27/12 |
9/13/12 |
| Upgunned |
Schow, David J. |
2/14/12 |
2/14/12 |
| Sidney Sheldon's Angel of the Dark |
Sheldon, Sidney |
4/3/12 |
4/3/12 |
| Suzy's Case : A Novel |
Siegel, Andy |
none |
7/10/12 |
| Downward to the Earth |
Silverberg, Robert |
none |
8/7/12 |
| Games Traitors Play |
Stock, Jon |
3/27/12 |
3/27/12 |
| Death on Telegraph Hill : A Sarah Woolson
Mystery No. 5 |
Tallman, Shirley |
* |
10/16/12 |
| Darkest Desire |
Taylor, Tawny |
9/8/12 |
8/28/12 |
| Sweet Laurel Falls |
Thayne, RaeAnne |
9/25/12 |
9/25/12 |
| Queen of the Waves : American Tapestries |
Thompson, Janice |
10/1/12 |
10/1/12 |
| Rain Falls Like Mercy |
Todd, Jack |
11/8/11 |
11/8/11 |
| Exiled: Clan of the Claw |
Turtledove, Harry |
none |
6/26/12 |
| Golden Reflections |
Turtledove, Harry |
none |
12/27/11 |
| The Covert Wolf 141 |
Vanak, Bonnie |
7/25/12 |
7/24/12 |
| A Sweethaven Homecoming |
Walsh, Courtney |
8/1/12 |
8/1/12 |
| The Wolf Princess/One Eye Open |
Whiddon, Karen |
9/18/12 |
9/18/12 |
| The News from Spain : Seven Variations on
a Love Story |
Wickersham, Joan |
* |
10/9/12 |
| Hostage |
Wiesel, Elie |
8/21/12 |
8/21/12 |
| Table for Five |
Wiggs, Susan |
3/30/05 |
4/1/05 |
| The Anatomy of Death |
Young, Felicity |
5/1/12 |
5/1/12 |
* indicates a title went on sale on Half.com
at least five days before its release date. For volumes with multiple authors, only the first author's name is given.
I
know not all of the titles on this list have been reviewed by Hattie on
Amazon.com. The data in the above table for review dates is accurate
as of October 5, 2012. Embee has found that
at least one of the books lacking an Amazon review was reviewed on another site.
But a quick count reveals that 93 out of 113 of these do have HK
reviews on Amazon. That's 82.3%. Pay particular attention to the
following titles:
- Finding Mercy by Karen Harper (eric_k1979 $2.00, MSRP $14.95, Amazon $10.17)
- Silent House by Orhan Pamuk (eric_k1979 $10.00, MSRP $26.95, Amazon $15.84)
- Death on Telegraph Hill by Shirley Tallman (eric_k1979 $9.00, MSRP $24.99, Amazon $13.88)
- The News from Spain by Joan Wickersham (eric_k1979 $7.00, MSRP $24.95, Amazon $14.01)
Why? Half.com user eric_k1979 had these books for sale BEFORE
THEY WERE EVEN RELEASED. Finding Mercy didn't even have a release date
yet, when I started compiling this data (however, a release date has
since been set at October 16, 2012). From time to time, I have been in a
bookstore the weekend before a book was due to be released, and seen
that book on a shelf. But never more than 3 or 4 days before the
release was due.
Consider this, as well: our friend
Hattie cannot have bought these four books from Amazon, because they
weren't out yet at the time of listing on Half.com, which means IF she
did not receive them free from publishers, she would've plunked down
$91.84 plus tax at bookstores that JUST HAPPENED to have put these out
accidentally a minimum of 5 days, and possibly up to 12 days, before
their release dates. And if she manages to sell them all at the prices
listed above, she'd be getting a maximum of $28 back. That's a loss of
$63.84, if they'd been bought at the MSRP. And that's just four books.
Considering the sheer volume of books listed by this user, and the
volume of books "reviewed" by HK, she'd be losing thousands -- even tens
of thousands -- of dollars a year. Unless, as many people suspect,
she's not paying for these books in the first place. In which case
she'd be turning a tidy profit from re-selling her advance review
copies.
But wait, you say. All I have to go on is a
user name that happens to match her son's first name, a last initial,
and a birth date. "Eric" is a common name, there are plenty of last
names that start with "K," and there are plenty of people in the Atlanta
area who were born in 1979. Couldn't this all be a big coincidence
(even allowing for the fact that HK reviewed 82.3% of the books
eric_k1979 had for sale on October 4)?
So I took it a step further. I actually purchased two books from eric_k1979.
Here
is the return address label from the box they arrived in; the street
address, which I have blacked out, matches EXACTLY the address in the
White Pages for Hattie, husband Stan, and son Eric. And the sender's
last name, you can see for yourself.
The books did not look as if they had been read,
although Hattie did post reviews for them on Amazon. But perhaps even
more damning is the publicity material folded up and stuffed between the
pages of one of the books. I have NEVER seen such material except in
the context of an advance review copy of a book I received, free of
charge, from a publisher, in exchange for writing a review. You don't
just find this type of material stuffed in books you pick up at Barnes
and Noble. Below are scans of a couple of pages of this (note, this
particular book is not my type of reading material...):
So, we have evidence that our friend Hattie receives
advance review copies of books from publishers, and that she sells them
after posting reviews. Except for a small number of books Hattie has
received through the Amazon Vine program, her reviews NEVER include
disclosure that she has received free copies of the books in exchange
for writing reviews. And THIS is a violation of Federal Trade
Commission Guidelines, as described in the CFR, or
Code of Federal Regulations. Example 8 from
16 CFR section 255.0 says:
"A
consumer who regularly purchases a particular brand of dog food decides
one day to purchase a new, more expensive brand made by the same
manufacturer. She writes in her personal blog that the change in diet
has made her dog's fur noticeably softer and shinier, and that in her
opinion, the new food definitely is worth the extra money. This posting
would not be deemed an endorsement under the Guides.
Assume
that rather than purchase the dog food with her own money, the consumer
gets it for free because the store routinely tracks her purchases and
its computer has generated a coupon for a free trial bag of this new
brand. Again, her posting would not be deemed an endorsement under the
Guides.
Assume now that the consumer joins a network
marketing program under which she periodically receives various products
about which she can write reviews if she wants to do so. If she
receives a free bag of the new dog food through this program, her
positive review would be considered an endorsement under the Guides."
Clearly,
HK falls into the third category. So her positive reviews of the books
she receives for free constitute endorsements. And what else does the
US government have to say about endorsements?
From 16 CFR section 255.5:
"When
there exists a connection between the endorser and the seller of the
advertised product that might materially affect the weight or
credibility of the endorsement ( i.e. , the connection is not reasonably
expected by the audience), such connection must be fully disclosed."
And Example 7, from the same section:
"A
college student who has earned a reputation as a video game expert
maintains a personal weblog or “blog” where he posts entries about his
gaming experiences. Readers of his blog frequently seek his opinions
about video game hardware and software. As it has done in the past, the
manufacturer of a newly released video game system sends the student a
free copy of the system and asks him to write about it on his blog. He
tests the new gaming system and writes a favorable review. Because his
review is disseminated via a form of consumer-generated media in which
his relationship to the advertiser is not inherently obvious, readers
are unlikely to know that he has received the video game system free of
charge in exchange for his review of the product, and given the value of
the video game system, this fact likely would materially affect the
credibility they attach to his endorsement. Accordingly, the blogger
should clearly and conspicuously disclose that he received the gaming
system free of charge. The manufacturer should advise him at the time it
provides the gaming system that this connection should be disclosed,
and it should have procedures in place to try to monitor his postings
for compliance."
Now, our friend Hattie has certainly
earned a reputation for "reviewing" books. 28,083 as of this writing,
and that's just the ones posted on Amazon.com. Below are screen shots
for Hattie's reviews of the books I purchased from eric_k1979.
I don't see any disclosure (I've purposefully cropped
the images to show content above and below, so I can't be accused of
cropping out said disclosure). And I sure as hell don't believe that
Amazon (or any publisher) has procedures in place to monitor HK's
postings for compliance.
So there you have it:
- HK receives advance review copies of books from publishers
- HK posts "reviews" on Amazon (and other websites)
- HK puts books up for sale on Half.com under her son's name (or else
gives them to her son to post there), sometimes well in advance of the
release dates of the books
- HK violates FTC disclosure rules by failing to mention that she
received free copies of these books in exchange for an endorsement (and
99.7% 4- and 5-star reviews certainly implies endorsement)